Read best-selling author Bill McKibben's take on Front Porch Forum's origins.
Front Porch Forum’s (FPF) mission is to help more than 130,000 neighbors across Vermont’s 260,000 households connect and build community in their neighborhoods. Using software they co-created with their technology partner, Toronto-based TWG, FPF hosts free online neighborhood forums that provide members with opportunities to share information, goods and services; promote local businesses and contractors; and engage in discussion on community issues. Through the e-newsletters, neighbors talk about neighborly things: missing pets, households items to borrow or lend, crime, and wild-life sightings. They also talk about opportunities to get involved in their community by volunteering or by engaging in town hall, school board or other community discussions. And they often go offline to meet each other face to face, or attend events.
FPF’s technology has several distinct features:
FPF’s overarching mission to provide a public service to communities drove them to ask: What impact are FPF postings and discussions having over time? Could technology like FPF help to build social capital in communities? With support from the Robert Wood Johnson Foundation (RWJF), FPF partnered with Network Impact to explore these questions.
Social capital is commonly defined as social connections and the norms of trustworthiness and reciprocity that arise from them. Social capital is considered a predictor of health and well-being, economic development and responsive government (Putnam, 1993; La Porta et al. (1997); Knack and Keefer (1997)). In their research, RWJF highlights the importance of socially connected communities, noting that people who feel attached to their place are “likely to be healthier than those who feel isolated or marginalized…and more inclined to take action to improve our own health and the health of others.”
Efforts to better understand social capital and social networks in place-based settings like neighborhoods often focus on the progression from weak to strong ties in a network over time, as strong ties typically indicate greater trust and connection. Recent research suggests that weak ties formed by short, transactional interactions with other people impact well-being (Sandstrom and Dunn, 2014). Part of FPF’s overarching hypothesis about the impact of their technology is that if neighbors have an easy, friendly, no-cost way to communicate daily, then their perception of their neighborhood and their role in it will become richer. They will pay closer attention to local goings on and begin to get more involved. Then, when trouble or opportunity arrives, this collection of neighborly, conversing, helpful neighbors will respond, whether it’s digging out elderly neighbors after a snowstorm or going after one-time funding to build a community youth center. In this light, small acts of neighborliness take on new meaning. In our research, we hypothesized that participating in or witnessing these small acts create weak ties between neighbors that are nonetheless powerful enough to encourage place attachment, a key correlate of social capital.
We worked with FPF to create a Theory of Action to describe how the exposure to e-newsletters might affect FPF members over time. Below is a simplified version. (To view the full, detailed Theory of Action click here ).
To test elements of the Theory of Action, we designed an online member survey that was sent to all FPF members and completed by over 13,000 members. We then integrated member usage data from FPF’s back-end database, which allowed us to match survey responses with members’ online behavior and engagement data (for example, how many times a member has ever posted, which forum s/he is a member of, whether sh/e is a public official). This allowed us to integrate and analyze both self-reported impact data from the survey and actual usage data on behavior patterns.
Results of our analysis confirmed that FPF is helping to build social capital and that witnessing everyday acts of neighborliness is a powerful driver of both online and offline community engagement.
Self-report data strongly suggest that members are driven to be more engaged with FPF by witnessing other members of their community participate in small acts of neighborliness. Notably, this finding also holds for members who gave lower scores when asked to rate their neighborhood and were less optimistic about their neighborhood’s future, both common correlates of low levels of social capital.
This research provides a jumping off point for digging deeper into how technology can enhance opportunities to build social capital in place. Lessons from this research that could be applied and tested in connection with other efforts to use technology to build community in place include: