Contact: John Mandeville
Lamoille Economic Development Corporation
Phone (802) 888-5640
Fax (802) 851-1136 P.O. Box 455
Morrisville, VT 05661

Lamoille Economic Development
Corporation
Press Release
FOR IMMEDIATE RELEASE
September 24, 2014
LEDC SPONSORING WORKSHOP ON INNOVATION IN SMALL BUSINESS: KEEPING YOUR BUSINESS ON THE CUTTING EDGE
Morrisville – “If you’re not Meaningfully Unique, you better be cheap!” That’s one of the mantras of a new field of study called Innovation Engineering which defines innovation as “meaningfully unique ideas for which customers will willingly pay more money.” But what does this mean? Well, “meaningful” means it matters; it matters to the customer – it solves their problem. “Uniqueness” means there is no alternative; it is new to the region, country, industry or world. So “meaningful uniqueness” means an idea that solves a real problem for which there is no alternative.
This workshop will introduce participants to the importance of staying meaningfully unique in products and services; and to tools that feed the innovation pipeline and keep ideas moving through the process.
Topics to be covered include:
● Keeping Your Business Front and Center
● Customers First Through Innovation
● “Me too” or Meaningfully Unique – How do you Know?
● Fast and Cheap Ways to Test Your Idea
● Who Else is Offering Something Close to Your Idea?
● Organizing Research and Capturing Data
● Using Idea Starter Surveys and Interpreting the Results
The workshop Presenter is Patricia Giavara, an employee of the Vermont Manufacturing Extension Center since 2003 and its Assistant Director since 2009. She is a certified Innovation Engineering Black Belt, and has led VMEC’s Innovation and Growth Services efforts for the last five years and has over 21 years of additional experience in manufacturing.
The workshop will take place on October 15th from 9 am to noon in the Community Room at Green Mountain Technology and Career Center in Hyde Park. The cost to attend is $49 and pre-registration is required. Please visit www.vtsbdc.org and click on TRAINING to register and pre-pay on line or email or call Vickie Blanchard at dblanchard@vtsbdc.org , 802-728-9101. For more information call John Mandeville at 888-5640.

Vermont Small Business Development Center is a partnership program with the U.S. Small Business Administration. The support given by the U.S. Small Business Administration through its funding does not constitute an expressed or implied endorsement of any of the co-sponsors’ or participants’ opinions, products or services.

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