Contact: John Mandeville
Lamoille Economic Development Corporation
Phone (802) 888-5640
Fax (802) 851-1136 P.O. Box 455
Morrisville, VT 05661

john@lamoilleeconomy.org
Lamoille Economic Development Corporation
Press Release
October 30, 2013
FOR IMMEDIATE RELEASE
(Morrisville) LEDC Offering New Workshop on Targeted Marketing
A well-known and dynamic marketing expert is being brought to Lamoille County by the LEDC to help small businesses market themselves without spending an arm and a leg. Amy Mattinat will be offering three hours of hands-on training to help local small businesses learn about cost-effective targeted marketing techniques. She will be giving away her “secret sauce” on how to create targeted marketing that brings in loyal and profitable customers.
“If small businesses want to be successful they need to learn how to effectively market themselves,” says Mattinat. “By the end of this three hour workshop I want each business to walk out with a personalized blueprint for the business to be able to:
● Identify their top quality customers and know what they have in common and what to do with this valuable information
● Know what to do to make their business stand out from their competition
● Create systems for two different effective marketing programs that can be implemented immediately without having to spend any money.”
If you plan to go to only one marketing workshop this year, choosing this one will almost certainly provide the most bang for the buck.
Amy Mattinat, is the owner of Auto Craftsmen, an independent auto repair sales and service center in Montpelier. She manages her business, writes a monthly Car Care Newsletter, is the author of “How to Buy a Great Used Car” and teaches the Women’s Car Care Clinic. She is also a dynamic speaker, marketing expert and co-author of the book “Whatever Happened to Outstanding Customer Service.” She is part of the Women’s Automotive Speakers Bureau which provides the automotive industry top women speakers and spokespersons on how to attract, sell, retain and increase loyalty with women customers and employees. Thee workshop will take place on Wednesday, November 20th from 9 am to noon in the Community Room at Green Mountain Technology and Career Center in Hyde Park. The cost to attend is $49 and pre-registration is required. Please visit www.vtsbdc.org and click on TRAINING to register and pre-pay on line or email or call Heather Gonyaw at hgonyaw@vtsbdc.org, 802-728-9101. For more information call John Mandeville at 888-5640.

Vermont Small Business Development Center is a partnership program with the U.S. Small Business Administration. The support given by the U.S. Small Business Administration through its funding does not constitute an expressed or implied endorsement of any of the co-sponsors’ or participants’ opinions, products or services.

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