Join us for these NO COST interactive webinars and learn how to write effective content for your website to improve your branding, messaging, connection, and relationship with your audience, as well as get in that much-needed Search Engine Optimization (SEO). The words you use matter as much as excellent design.
See class details below.
Already have a website? Looking to create your first website? This class is appropriate for new and existing businesses that want to create an effective website that generates a pipeline for online sales.
Date: October 27 (Tuesday) & October 29 (Thursday)
Time: 10am - 11:30am each day
Attend one class or both! The classes will be recorded.
The CVOEO Micro Business Development Program is hosting this statewide class with guest presenter Marketing Copywriter Jodi Lawaich, owner of The Write Stuff VT, LLC and partner in Trifecta Web.
Day 1 - October 27 (Tuesday)- 10am-11:30am:
Anatomy of a Website from the Content Point of View:
In Part 1 of this 2-part webinar series, Marketing Copywriter Jodi Lawaich, owner of The Write Stuff VT and partner in Trifecta Web, teaches you how to approach your website from a content perspective for optimal effectiveness. In this webinar, Ms. Lawaich breaks down how to think about your website, breaking down each page, starting with the top navigation and homepage. You'll learn how information should flow, what information needs to be on each page, and how to tell your business's story so that it connects your business to the right audience. We'll end the session with a live website copywriting audit of an attendee.
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Day 2 - October 29 (Thursday)- 10am-11:30am
Anatomy of a Website: Writing Content:
In part 2 of this 2-part webinar series, Marketing Copywriter Jodi Lawaich, owner of The Write Stuff VT and partner in Trifecta Web, takes her Anatomy of a Website to the next step with examples and exercises that teach how to write effective headlines in your copy. Additionally, you'll learn what keywords are, why they're important, and how to insert them seamlessly into your content.
TO REGISTER: copy and paste this address into your browser: https://www.surveymonkey.com/r/BVHG5MM
If you have any questions please contact Simeon Geigel with the CVOEO Micro Business Development Program at sgeigel@cvoeo.org
Thank you, Simeon Geigel
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration
This class is offered in partnership with: The Write Stuff LLC., CVOEO Micro Business Development Program and the statewide Micro Business Development Programs (BROC, Capstone, CVOEO, NEKCA, SEVCA)
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