Brand Development Workshop at BRIC

Past event
Mar 4, 2020, 5 to 7:30 PM

RSVP at: https://members.bricvt.org/events/4-mar-2020-brand-development-workshop-ft-pearl-street-creative

What's in a brand? How do you create a cohesive brand? How do designers utilize a brand?

The Black River Innovation Campus hosts Pearl Street Creative, a Springfield, Vermont-based experience design and digital marketing agency, for the second workshop in a series of evenings designed to engage and educate entrepreneurs. Light snacks will be available from 5:00pm to 5:30pm along with a half-hour of networking. The title workshop will take place from 5:30pm to 7:30pm.

If a website is the face of a modern business, the brand is a business's soul. Join us as Pearl Street Creative dives into the heart of branding: mission, story, products, audience, price points. Learn what it takes to design a cohesive brand while participating in interactive exercises.

Takeaway: A customized brand deck to help communicate you and your business

Preferred Materials: 3-5 products which represent you and/or your business. Laptop. Website.

**Registrants should also plan to attend the April 1 Product Photography Workshop

WHEN: Wednesday, March 4 from 5:00pm - 8:00pm

WHO: Pearl Street Creative and the Black River Innovation Campus

WHAT: Brand Development Workshop, Networking

WHERE: Black River Innovation Campus | 60 Park St, Springfield, VT 05156

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