Join branding strategist Pam Knights, of Pam Knights Communications, in a hands-on workshop to gain insight into starting to build a brand foundation using a SWOT Analysis and your company's background story.

Use your Strengths, Weaknesses, Opportunities and Threats to help define your business's purpose and position in the marketplace. Combined with your company's backstory, determine your Unique Selling Points (USP) for use in creating your brand positioning and messaging.

Plan to leave with a draft positioning statement and 4 to 6 USPs that identify your business.

Date: Wednesday, May 3rd
Time: 6.00-8.00p
Location: Champlain Valley SCORE
Winston Prouty Building, 11 Lincoln Street, Essex Jct., VT 05452

Cost:
:: Early Bird Price: $20 (ends 4/23)
:: Regular Price: $25

Registration:
Please register online at: https://champlainvalley.score.org/event/workshop-branding-your-business

Seating is very limited, so register today!