FPF Ad Guidelines

FPF Ad Guidelines

All FPF ads are the same size and must meet these guidelines:

AD HEADLINE: 50 characters maximum, including spaces
AD BODY: 250 characters maximum, including spaces
CALL-TO-ACTION BUTTON TEXT: 30 characters maximum, including spaces (e.g. "Learn More," "Apply Today," "Visit Our Website," etc.)
URL: The specific web page you want to link to the button

NOTE: Ads that contain the business name tend to perform better and attract less suspicion.

Here's a handy character counting tool: www.charactercountonline.com/

What makes a successful ad?

A catchy headline and good timing are key. Here are a few other elements that seem to attract our members' attention:

  • opportunities to save money
  • event announcements
  • environmental action
  • surveys & studies seeking participants
  • real estate listings
  • job announcements
  • buy-local messages
  • unique staycation ideas
  • home improvement offers
  • and many other topics!

Questions?

James, Jodi, Kristin, and Wendy are ready to assist.

Contact the FPF Sales Team

Help your Forum

Connecting with neighbors is more needed than ever.

Please Donate Today!