Web Traffic —
Mike Vorhaus blogged today at Advertising Age…
Consumers might “hate ads,” but not enough to pay even as little as a few cents a day to avoid them.
He reported on a survey…
When we asked consumers if they would pay $39.99 a year, which comes out to less than $4 a month, for an ad-free version of [...]
A posting on TechCrunch came with this nifty illustration about adoption of new online services the other day…
… customers and word-of-mouth referrals travel from left to right along a bell curve that starts with Innovators and Early Adopters, peaks with the Early Majority and the Late Majority, and finally permeates with reaction from Laggards.
If I [...]
Cool local success, Epik, is hosting an Online Marketing (OM) Boot Camp in Burlington, VT, June 17-20. These are good folks who do great work, so I recommend it. Google and Champlain College are also co-hosting. They’re even offering some grants to cut the cost for select Vermont businesses. I’d be [...]
Amen to this. From Kara Swisher at Wall Street Journal’s All Things Digital…
I conducted a little experiment among the more than 100 folks gathered for the wedding, all of whom were quite intelligent, armed with all kinds of the latest devices (many, many people had iPhones, for example) and not sluggish about technology.
They were [...]
Thanks to eNeighbors for pointing to this new study by eMarketer about eMail… color me eGrateful.
U.S. spending on e-mail advertising will grow to $2 billion by 2012 from $1.2 billion in 2007.
JupiterResearch estimated that about one-quarter of e-mail delivered to users’ main inboxes is now opt-in.
JupiterResearch asked why recipients stopped subscribing to opt-in e-mails. More [...]
Danah Boyd asks… who clicks on web ads? Part of her answer…
Over the summer, Dave Morgan (AOL Global Advertising Strategy) blogged about a study that they did to investigate who clicks on ads:
What did we learn? A lot. We learned that most people do not click on ads, and those that do are by no [...]
Interesting article in the New York Times by Louise Story today about how varied website traffic stats are… depends on who’s counting and how.
Online advertising is expected to generate more than $20 billion in revenue this year, more than double the $9.6 billion it represented as recently as 2004. Nobody doubts that the figure will [...]