FPF Ad Hits Home

Wow!  Just got a copy of the following letter from an FPF subscriber sent to one of our advertisers…
Dear RETN,
Please forward to Scott Campitelli, and your Board of Directors.
Thanks for advertising on Front Porch Forum. I often click on the sponsor links to learn about new local products and services - most are familiar to [...]

¶ Posted July 8, 2008 § Democracy, Front Porch Forum, Local Online, Small Business Advertising, Stories, Video, Viral Marketing ‡ Comments (0)

Hometown Daily Covers Front Porch Forum

Thanks to Sally Pollak who wrote an excellent feature article about Front Porch Forum for the Burlington Free Press yesterday.

Photo credit: Alison Redlich, Free Press

¶ Posted July 4, 2008 § Burlington, Citizen Journalism, Community Building, Democracy, Front Porch Forum, Local Online, MacArthur Fellows, Media, Neighborhood, Newspapers, Small Business Advertising, Social Media, Social Networking, Start ups, Stories, Vermont, Viral Marketing, social capital ‡ Comments (0)

Is Front Porch Forum Nationwide?

Front Porch Forum subscribers frequently are surprised to learn that this free service was created right here in our corner of Vermont. It’s no secret… our start-up story has gotten decent local media coverage.
Here’s today’s example from a relatively long-time and active subscriber from Essex Junction…
First of all — will someone please tell me [...]

¶ Posted June 23, 2008 § Burlington, Community Building, Front Porch Forum, Local Online, Media, Neighborhood, Social Media, Social Networking, Stories, Vermont, Viral Marketing, social capital ‡ Comments (0)

Local Business finds Clients through FPF

Thanks to Elaine for this wonderful note today…
I just wanted to tell you that right after the announcement that I had started my business was posted on the Five Sisters Forum, I received an email from a prospective client. I’m happy to say that he is now an official client and I foresee a successful [...]

¶ Posted March 13, 2008 § Economic Development, Front Porch Forum, Local Online, Small Business Advertising, Social Networking, Stories, Vermont, Viral Marketing ‡ Comments (0)

Word-of-mouth has been very, very good to FPF

I was talking to a marketing professional this week and he was asking me how big Front Porch Forum’s marketing budget is considering the high level of local buzz about it.  Well… what budget?  We depend on happy members to spread the word… neighbor to neighbor… social “contagion.”  So I was glad to read this [...]

¶ Posted March 5, 2008 § Burlington, Community Building, Front Porch Forum, Local Online, MacArthur Fellows, Neighborhood, Social Networking, Stories, Viral Marketing ‡ Comments (0)

Yelp, Local Online Leader, worth $200M?

TechCrunch reported this week…
Yelp, the popular local review site, will soon announce a new $15 million dollar round of financing led by DAG Ventures. The valuation is rumored to be in the $200 million range. Yelp says that they will be using the money to expand geographically, add onto their sales team, and establish an [...]

¶ Posted February 28, 2008 § Front Porch Forum, Local Online, Local Reviews, Local Search, Peer Reviews, Small Business Advertising, Social Media, Viral Marketing ‡ Comments (0)

Going viral ain’t as easy as we thought it was

Duncan Watts of Yahoo! takes Malcom Gladwell’s Tipping Point thesis to task in Clive Thompson’s FastCompany.com article today.  In particular, he goes after the notion that a small number of people carry extra weight in igniting trends that spread exponentially… influentials.  Rather, its society’s readiness for a trend that matters most…
“If society is ready to [...]

¶ Posted January 29, 2008 § Front Porch Forum, Viral Marketing ‡ Comments (0)

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