Google AdSense —
From Google disiple, Jeff Jarvis…
The promise of local ad support for news will come only if a new population of very small businesses can be served in new and effective ways – before Google beats everybody else to it. That’s apparent in the results of Webvisible and Nielsen surveys reported by MediaPost (via Marketeting Pilgrim [...]
Mike Vorhaus blogged today at Advertising Age…
Consumers might “hate ads,” but not enough to pay even as little as a few cents a day to avoid them.
He reported on a survey…
When we asked consumers if they would pay $39.99 a year, which comes out to less than $4 a month, for an ad-free version of [...]
Thanks to Daniel for the link to this New York Times piece about newspapers’ online ad sales. Some points…
After 17 quarters of ballooning growth, online revenue at newspaper sites is falling. In the second quarter, it was down 2.4 percent compared with last year, to $777 million…
Overall online advertising, however, is strong. Display advertising, the [...]
Cool local success, Epik, is hosting an Online Marketing (OM) Boot Camp in Burlington, VT, June 17-20. These are good folks who do great work, so I recommend it. Google and Champlain College are also co-hosting. They’re even offering some grants to cut the cost for select Vermont businesses. I’d be [...]
This blog is about neighborhood-level community building and our work with Front Porch Forum. To your right (if you’re reading this via a web browser on our blog), you’ll see some Google AdSense ads.
Far be it from me to question the mighty GOOG, but some of the ads that its magic algorithm selects to [...]