Sweet Clover Market and FPF

Thanks to Heather Belcher at Sweet Clover Market in the Essex Shoppes for running this bit in her e-newsletter…
As summer winds down and fall comes blowing down from the hills, people also tend to see more of their neighbors… at least until the snow starts flying. What a great time to sign up for Front [...]

Smalltown.com explains itself

A detailed posting about Smalltown.com’s status today including its acquisition of Local2me.com… worth a read (comments too for a little fun).
While I’m uncertain if Smalltown’s approach has enough juice to keep people tuned in (it’s a souped up yellow pages with some social networking running through it), I am fascinated by their authentically local approach… [...]

Smalltown.com Update

Congratulations to Smalltown.com… it launched its seventh small town website today.  Some lessons…
Smalltown, San Carlos went live today. This is our seventh Smalltown site; we continue to make our way down the Peninsula from Millbrae to Palo Alto as planned. The most interesting detail regarding San Carlos is that we built the new site and [...]

Hindsight for Judy’s Book

Greg Sterling got more lessons learned by Andy Sack around Judy’s Book demise…

Sack added that if he had to do it over he’d:

Launch in a single market and gain critical mass before going national
Launch with a narrow content focus: one category or just a few [...]

Online Coupons?

Front Porch Forum has a new modest advertising platform for local businesses.  The response is exceeding expectations.  Our ad inventory is sold out for the next several weeks and the response from our members to the sponsor messages has been strong.  Color me cautiously optimistic.
Also, we’ve seen some advertisers offer discounts to Front Porch Forum [...]

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