Craigslist a mess?
An interesting take on Craigslist in Wired is now online.
Attention Surplus and Hyperlocal Advertising
From marketing guru Seth Godin today…
There was an attention drought for the longest time. Marketers paid a fortune for TV ads (and in fact, network ads sold out months in advance) because it was so difficult to find enough attention. Ads worked, so the more ads you bought, the more money you made, thus marketers [...]
FPF featured on NewGeography
NewGeography published Pete Peterson’s piece about Front Porch Forum the other day.
FPF anything but “passive” according to users…
Beth’s comment to an earlier blog post here deserves to be featured… wow…
I am on the Westford Front Porch Forum and look at it as the best way to keep up with neighbors, get community information, form new community connections, and have healthy, respectful debates about local issues. In the year and a half I [...]
Starksboro FPF blasts off!
More than one-third of Starksboro, VT, households have signed up with Front Porch Forum in our first six months of service there. Here’s one resident’s experience, as she shared it today with her neighbors…
Wanted you to know I had seven offers in response to my request to borrow a kayak for a day. FPF is [...]
“About those house painter recommendations…”
Kerry posted on Front Porch Forum today in Burlington…
Dear Neighbors – Thank you so much for all the wonderful recommendations that we received for painters. There is nothing like having a recommendation from a neighbor. We thank you and our house thanks you!
That’s lovely. And just now I see that Jeanne followed up with one [...]
Free Press: “Front Porch Forum… [is] largely passive.” Not.
In classic form, the Burlington Free Press published an unsigned editorial today following up a recent piece of its reporting. Topic? Local government should use online social media…
More communities throughout Vermont should make better use of social media if only to keep residents informed and engaged. More people are turning to online services such as [...]
Magic Number
A guest post today from Front Porch Forum’s most recent hire, Jamie Seiffer. Take it away, Jamie…
For those of you familiar with De La Soul, y’all know that three is the magic number. For those of you unfamiliar, check this out. Three is the magic number for us because that’s how many pairs of tickets [...]
Hyperlocal news site bought by MSNBC.com
The “local” web is all a-buzz today…
From its founder…
EveryBlock has been acquired by MSNBC.com
From the Local Onliner…
While the site takes a unique approach, it is poised to compete with other hyperlocal sites such as Outside.in, Topix.net, Placeblogger and Patch.com (acquired by AOL this summer for $10 million).
From TechCrunch…
EveryBlock currently covers only about 15 cities in [...]
“Tap the $100 Billion Potential of Hyperlocal?”
Fast Company magazine published story (Sept. 2009) about the state of “hyperlocal” news websites, with the typical emphasis on mostly huge international carpetbaggers (AOL, the Times, etc.) and their efforts to appear truly local. Most of the focus is on advertising dollars…
Hyperlocal sites — covering cities, towns, or just a neighborhood — can deliver precision-targeted [...]