Ghost of Midnight

Greg Sterling got more lessons learned by Andy Sack around Judy’s Book demise…

Sack added that if he had to do it over he’d:

• Launch in a single market and gain critical mass before going national
• Launch with a narrow content focus: one category or just a few rather than trying to be comprehensive immediately
• Try to get into the “deal flow” of local (think travel or OpenTable) and local ad spending
• Have a long time horizon and tempered expectations accordingly