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	<title>Comments on: Local Online: Monolithic vs. Decentralized</title>
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	<link>http://frontporchforum.com/blog/2007/11/13/local-online-monolithic-vs-decentralized/</link>
	<description>... about community within neighborhoods and Front Porch Forum.</description>
	<pubDate>Wed, 07 Jan 2009 19:10:54 +0000</pubDate>
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		<title>By: Michael</title>
		<link>http://frontporchforum.com/blog/2007/11/13/local-online-monolithic-vs-decentralized/#comment-95484</link>
		<dc:creator>Michael</dc:creator>
		<pubDate>Wed, 14 Nov 2007 01:00:46 +0000</pubDate>
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		<description>Good points Kirby.  I'm hard on Silicon Valley's version of local online because it seems that (1) every start-up has to have YouTube-type potential, and (2) most efforts are aimed at the same demographic that's creating them... tech savvy, not wedded to place, wanting to live a large chunk of life online, etc.

In our first year of Front Porch Forum, more than 25% of the city has subscribed.  In on neighborhood we surveyed where 90% are on board, 50% had posted in the past six months.  Take a look at our member testimonials to get a sense of things... http://frontporchforum.com/testimonials

Cheers!  -Michael</description>
		<content:encoded><![CDATA[<p>Good points Kirby.  I&#8217;m hard on Silicon Valley&#8217;s version of local online because it seems that (1) every start-up has to have YouTube-type potential, and (2) most efforts are aimed at the same demographic that&#8217;s creating them&#8230; tech savvy, not wedded to place, wanting to live a large chunk of life online, etc.</p>
<p>In our first year of Front Porch Forum, more than 25% of the city has subscribed.  In on neighborhood we surveyed where 90% are on board, 50% had posted in the past six months.  Take a look at our member testimonials to get a sense of things&#8230; <a href="http://frontporchforum.com/testimonials" rel="nofollow">http://frontporchforum.com/testimonials</a></p>
<p>Cheers!  -Michael</p>
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		<title>By: Kirby Winfield</title>
		<link>http://frontporchforum.com/blog/2007/11/13/local-online-monolithic-vs-decentralized/#comment-95467</link>
		<dc:creator>Kirby Winfield</dc:creator>
		<pubDate>Wed, 14 Nov 2007 00:23:17 +0000</pubDate>
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		<description>Definitely good points, I should always be more careful using absolutes online, there's always someone out there doing exactly what one posits as "undone"...

On the subject of national/megalith versus local media:  My question is more towards whether a national megalith can provide incentive and platform for vibrant local media that still feels local, and not like a local version of USA Today with "your weather" in the upper corner and that's about it... 

Even local newspaper blogs haven't cracked that code yet.  A recent study we conducted internally here told us a certain major market local paper see a post rate of less than 2 per week on their "neighborhood blogs" and less than 2 comments per post.

The top line from participant bloggers: 
--40/60 split between those also participating in other blogging and those blogging for first time.
--The top line from readers and other Seattle bloggers: Stale environment (old contributor bios, un-updated blogs), low readership, low engagement (comments are rare), and generally low interest content that tends to be boosterish.
 
So I guess hyper local media doesn't necessarily win just because it isn't national - much as a crummy local electronics shop won't beat out a big box retailer without being better for the fact of being local.</description>
		<content:encoded><![CDATA[<p>Definitely good points, I should always be more careful using absolutes online, there&#8217;s always someone out there doing exactly what one posits as &#8220;undone&#8221;&#8230;</p>
<p>On the subject of national/megalith versus local media:  My question is more towards whether a national megalith can provide incentive and platform for vibrant local media that still feels local, and not like a local version of USA Today with &#8220;your weather&#8221; in the upper corner and that&#8217;s about it&#8230; </p>
<p>Even local newspaper blogs haven&#8217;t cracked that code yet.  A recent study we conducted internally here told us a certain major market local paper see a post rate of less than 2 per week on their &#8220;neighborhood blogs&#8221; and less than 2 comments per post.</p>
<p>The top line from participant bloggers:<br />
&#8211;40/60 split between those also participating in other blogging and those blogging for first time.<br />
&#8211;The top line from readers and other Seattle bloggers: Stale environment (old contributor bios, un-updated blogs), low readership, low engagement (comments are rare), and generally low interest content that tends to be boosterish.</p>
<p>So I guess hyper local media doesn&#8217;t necessarily win just because it isn&#8217;t national - much as a crummy local electronics shop won&#8217;t beat out a big box retailer without being better for the fact of being local.</p>
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